Globilisation
Distributing your sales on several markets is of course tempting and much simpler when it can be done with the Internet as an effective channel. It does however put greater demands that you might believe in order to be successful, here we have identified some:
Languages
Access to the local language means that the user stays using the website for more than twice as long leading to a dramatic increase in bookings.
Markets
A well thought-out strategy for all markets. Which products sell, which campaigns we are working on, which values we load our site with on our main market and on newer smaller markets where we can fight for a position, etc.
Tools
Working with many languages entails a lot of work. There is however help in the form of services and tools that can simplify matters.