Online marketing is not just a question about websites, graphical profile navigation etc. In addition it is crucial to attract visitors and clients. To be exposed on the Internet is partly about the same issues as traditional marketing; to convey a message in one or several channels. The difference is really about the options and the way to handle them.
ezy is involved with many of our clients both as consultants and as the technical supplier, working close with our clients' partners handling SEO, SEM, social media, affiliate marketing and other aspects of online marketing.
SEO (Search Engine Optimisation); High ranking on search words in the search engines is based on hundreds of parameters of the engines' algoritms. The success is based on the technical build up of the site as well as the relevancy and quality of texts and headlines, links, speed etc.
SEM (Search Engine Marketing); A complement to SEO is to buy ad spaces in the search engines - most important Google Adwords. It is a very simple process to get
started, but with the fierce competition very tough to reach results this way at a reasonable cost.
Using social networks like Facebook, Google+ and Twitter, but also blogs and many other services and sites successfully, needs a strategy and in some cases technical solutions.
Using afiliate networks and "publishers" to link to and recommend your site and products and paying for it can be fruitful, but once again you need knowledge and a clear strategy to be successful.